The primary focus of my Graphic Design II course was designing an entire visual brand for a fictitious restaurant based on a predetermined restaurant genre. The fictional establishment I was assigned was "Soet & Sout," a contemporary casual restaurant with a strong emphasis on supporting the local community and serving healthy, farm-to-table food. The multiple components I designed for Soet & Sout were ultimately compiled into a restaurant brand and identity guide, detailing how to properly promote the establishment's image and effectively apply its graphic design elements in practice.
