For my Advertising Design college course, I was tasked with designing a comprehensive ad campaign for a real-world startup company over the course of the semester. The company I selected was TakeWheels, which rents electric scooters as a safer transportation alternative for navigating cities and college campuses.
These guerilla marketing concepts for my ad campaign promote the size and safety comparisons between TakeWheels' scooters and standard automobiles. The variations include a transparent, hollow car-shaped casing with a scooter placed inside, the approximate sizes of a car and scooter outlined inside a parking space, and a mural displayed inside a bike lane on the side of a road.
To communicate the safety advantages of TakeWheels scooters in comparison to standard cars, I designed a set of direct mail pieces for my TakeWheels ad campaign. The variations include a simple two-sided letter, a letter with a liftable flap, and a letter with a pullout tab.
